Yesterday I attended a forum for business leaders who had been invited to have input into the RAI Rebalancing the Nation – Regionalisation Consultation Paper I do my bit to explain it here using what I have learnt from the messaging experts
If the big idea is to stop the scroll and look up the website – mmmh – I leave the thinking behind this strategy to some-one else Google Good Meat – wow two very different sites. We invite schools to show us how we could do it better
We use campaigns like MLA’s Myth Busting Campaigns as examples of how NOT to do it I was impressed that it was young people in agriculture who were early embracers of the possible confusion of the acronyms and cleverly drew it to the attention of others and the movement towards positive action messaging was quickly adopted.Īs part of our school programs we engaged messaging expert Les Robinson to share with teachers and students best practice I am yet to see my generation of agriculture embrace this area of expertise.Īs an example the acronyms FMD and LSD mean very different things for non farmers There are messaging experts all over of the world.
#CLOVER DIARY SKIN#
I have been watching with great interest the agriculture sector call to arms to tighten our biosecurity protocols to keep Foot and Mouth Disease and Lumpy Skin Disease out of Australia My journey tells me we all need more role models for *Joy, gratefulness, peace and humility* and a lot less people who role model *Anger, bitterness, harsh words and reactions*Īuthor Action4Agriculture Posted on JJCategories #CreatingaBetterWorldTogether Leave a comment on Meet the angry people – they are in plentiful supply Fostering a mindset that food at rock bottom prices is a birth rite is not amusing
#CLOVER DIARY HOW TO#
Life provides the cup, YOU choose how to fill it. *So we have to ask ourselves… “what’s in my cup?”*Īnger, bitterness, harsh words and reactions? It’s easy to fake it, until you get rattled. Therefore, when life comes along and shakes you (which WILL happen), whatever is inside you will come out. *Whatever is inside the cup is what will spill out.*
Had there been tea in the cup, you would have spilled tea. You spilled the coffee because there was coffee in your cup. You are holding a cup of coffee when someone comes along and bumps into you or shakes your arm, making you spill your coffee everywhere. #Methinks we have become the country of our British ancestors #whingers Sadly not a group of people I see leading by example of what getting the best outcomes for the generations going forward can do to create a better future The space I find really scary is the people who have very serious grievances competing for a space at the topįirst up must be Indigenous Australians -Definitely top of the leader board for pain and suffering in this country Have you noticed there are a lot of unhappy people venting
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